Video in a Flash

Video in a Flash
By Mike Mcguinness

Web Hosting is going through a revolution. The ever lower cost of video streaming is morphing websites into less images, less text, more video. A recent look at Yahoo! ™ shows a home page with video links front and center. One of the emerging technologies allowing low cost streaming is Flash FLV. It is a format that is designed for web playback, offering high rates of compression. Flash Player, the embedded plugin that is in 98% of all internet browsers, allows playback of Flash FLV using SWF files. It is a preferred method because there is no need for a 3rd party download. FLV is a "Flash Live Video" file.

Not many people know it, but Macromedia (Adobe) has developed a sophisticated media delivery platform, that is emerging as a sleeping giant. Flash is the world's most pervasive software platform, used by over 1 million programming professionals and reaching 98% of Internet-enabled desktops worldwide as well as a wide range of devices.. You might be shocked to hear that using Flash for your Video Media Delivery can save you a bundle of cash!

The Flash Player browser plugin can play an FLV, but that FLV, must be either embedded in or linked to a SWF. That is, you can't just put the actual FLV on an HTML page. You can however reference the FLV file using action script and SWF (the player controls), which now opens up the door to brand your player, add colors and logos, skins, and links to further information. Customization is now only limited to your imagination and Flash Skills. 4 hour movies can be streamed instantly with no buffer wait or download lag time.