Macromedia Flash

W3C Compliance & Macromedia Flash
By Galina Arlov

Remember the “Good Housekeeping Seal?”

W3C is the World Wide Web Consortium seal of quality assurance for your website, providing guidelines to insure your website will look and function properly, regardless of the browser, resolution or device that you use. In other words it assures your website is clean of bugs and glitches and can be successfully listed on all search engines.

Everyone needs a properly functioning web site that performs well in the SERP’s (search engine result pages) for business practices. According to the SEO experts at Beanstock, many examples of their sites perform better after they were brought into compliance with W3C standards

After reading the above mentioned article I decided to do some light housekeeping on our own website http://www.ValorCrossMedia.com. It was time to dust off the cobwebs and bring it up to W3C compliance standards to enhance SERP performance.

Valor Cross Media specializes in Creative Web Services such as Online Advertising, Search Engine Optimization, Marketing and Flash Video presentations for the web so SERP performance is a top priority for our business.

To my surprise it was easier said than done. I could not validate our home page for hours.

‘HAH!’ I thought. ‘I have 15+ years of design experience, 10 exclusively online, so I should be able to do this. After all, it is only cleaning up the markup, changing some attributes, right?’

It was back to the drawing board and a few hours on Google doing research.

I finally came up with an article titled “Flash Satay: Embedding Macromedia Flash While Supporting Standards.” on Macromedia.com